Daily Inspiration: Brand Identity For A Sloppy Sandwich
Today’s daily inspiration comes from the talented people of 327 Creative Studio in Portugal. They bring to us a brand and identity concept for a sandwich store fit for a Portuguese king or hipster.
Francesinha is a Portuguese sandwich covered with melted cheese and a hot thick tomato and beer sauce. Originally from Porto, it was recently named the top 10 best sandwiches in the world.
With innovation in the air, the creators decided to mash the original concept of Francesinha with the possibility of eating it by hand.
With this, Sandinha was born.
The creators approached 327 to develop the complete restaurant experience, which included the naming, brand identity, packaging, website, social networks, interior design and space planning of the store. Due to the product’s history and tradition, the brand aesthetics and interior design followed those principles, while communicating in a single color and with an industrial type and furniture. An exclusive package was also designed to make eating it easy.
For more on 327, head over here!